Hello

My name is Michael DiDonato, and I am a strategic, hands-on, award-winning Creative Director and graphic designer with over 15 years of agency and brand experience, located in the New York Metro area. With a deep passion for all aspects of art and design, my primary areas of focus are dynamic print and digital design, innovative packaging, strategic brand identity, consumer advertising, immersive point of sale, and engaging social media, creating a cohesive brand experience across all verticals.

Throughout my career, I have worked with Fortune 100 clients in several industries ranging from fashion and beauty, to financial services, to retail consumer goods, and have been responsible for national advertising campaigns, brand refreshes, major product launches, and 360º marketing initiatives that directly contributed to positive brand awareness and increased market share.

My driving ambition is to constantly push myself and those around me to explore unique creative solutions and develop captivating work that is always on-target, meticulously designed, and expertly crafted. I have successfully built and managed large creative agencies, but also appreciate a small, dedicated team. By promoting a highly collaborative and results-driven environment, I have improved efficiencies and consistently delivered exceptional design work in short time-frames, and within most budgets.

Let's chat! I am excited to hear about your project – big or small – and provide any and all of your creative needs. I am available for freelance design, creative consulting, and always open to hearing about new opportunities.

CLIENTS & COLLEAGUES HAVE A LOT TO
SAY ABOUT MY WORK & CREATIVE LEADERSHIP:

"Michael is one of the most talented creative directors I have ever worked with. He is a great business partner and collaborator, capable of translating complex creative challenges into highly strategic, targeted brand communications..."
— Dr. Brooke Carlson, Professor at the Fashion Institute of Technology

"Michael starts every project with the big picture in mind. He is very strategic, with a long-term thought process to brand-building, and possesses the unique ability to work cross-functionally efficiently and effectively. His positive influence is infectious, and a pleasure to work with...”
— John Costanza, Chief Executive Officer, BQG

"He consistently brings a highly developed aesthetic to every project, and the result is a body of very strong, commercially successful work in a wide range of creative avenues..."
— Alan Stockman, Vice President and General Manager, Conair Corporation

"Michael is meticulously attentive to detail and excels at providing innovative, creative, and cost effective design solutions. He is able to clearly and persuasively articulate an independent creative viewpoint, which makes him an invaluable partner in the brand-building and marketing process..."
— Heather Benson Simmons, Senior Vice President of Global Brand Development

"He is a hard-working, tremendously intelligent designer with exceptional creative instincts. He knows exactly how to approach each project to get the best possible results..."
— Michael Nitschkie, Vice President of Marketing, Rusk

"Michael has a great sense of design, and I trust his aesthetic, knowing that he will be able to create the right visual interpretations for my brand. He easily understands the bigger strategy, and is a trusted ally who I would go to with any design challenge..."
— Gloria M. Luna, President, Curvee Beauty

"As a team leader, Michael is great at managing projects, people, and time, often juggling multiple tasks simultaneously. He is an extremely talented and driven creative professional..."
— Nicole Michel, Owner of Coral Pheasant Stationery and Design

"He was able to turn simple ideas and inspiration into the face of our company.  He not only listened to our needs, but provided his professional insight on how best to represent our brand.  His professionalism, creativity and design skills drove the project from initial concept to final product..."
— Rob Ianna, Founder of BurnDev