A total refresh of Aquage Salon Hair Care with new brand story, positioning, and imagery to support a 360º cross-channel marketing campaign, that elevates and revitalizes the brand, while paying homage to the founding principles behind the company. By championing a popular cause that ties back to the brand’s strong connection to the sea, my team produced beautiful new visuals and engaging messaging that drives brand affinity for both existing and new Aquage customers. Deliverables included: Print advertising and marketing collateral; a new ecom site with SEO blog and drip email series; all new social media content; and POP store signage.

Conair, originally founded in Brooklyn in 1959, was looking to leverage its urban roots, and rebrand their line of professional clippers and trimmers with a fresh, authentic campaign that resonated with the exploding men's barbering industry, thereby gaining much-needed street cred and appealing to a new generation of customers. Collaborating with the Blind Barber Brooklyn crew, my team and I built the story around the experience of real neighborhood friends hanging out in the Williamsburg shop. Designing the visuals like a cultural trend piece, we spoke directly to barbers, repositioning Conair as a trusted, old-school brand with high-quality, precision tools. The result is a rich and tactile expression, that is both aspirational and refreshingly real in its portrayal of the people and the experience of owning, working in, or patronizing a barber shop.

Brand identity and signage for The Dip Cafe. A totally new concept in the artisan confectionary scene, the Dip is a franchise cafe that offers scratch-made authentic churros, premium ice cream and fair-trade coffee, and serves unique combinations of all three. Taking inspiration from cafes and bakeries in Spain and Latin America, The Dip is blending those century-old practices with the look and efficiency of a modern chain. The aesthetic of the logo and custom iconography is also a perfect marriage of those two worlds. The design is clean and polished, but delightful and old-fashioned in it's quality and styling. The concept renderings of the store signage also play up the blending of rustic and modern elements to create a fresh and joyful customer experience with tremendous brand appeal and recognition.

As a founding member of BQG, and Vice President of Creative and Brand Strategy, I took a very hands-on role in developing a clean, modern and timeless company logo and identity program, that the organization could build a strong culture around. Designing the stationery suite, a responsive web site, and even the corporate headquarters, I immersed myself in the mission, vision, and values behind the formation of this beauty products marketing and manufacturing company, and delivered a cohesive and attractive corporate visual experience for all employees and customers.

Dermatologic Cosmetic Laboratories is a highly respected and effective brand of clinical skincare products, with loyal and devoted customer base. Only available with a prescription at dermatologist offices, DCL looked to me for a total rebrand and line expansion that would successfully reposition them into the consumer cosmetics and age-defying wellness space, retailing in stores like Neiman Marcus, Bloomingdales, Sephora, and Blue Mercury. With new sophisticated packaging, and elevated imagery, I helped develop a brand story and visual identity that nurtures consumer trust, disrupted the established players, and elegantly filled a gap in department store skincare: Exclusive luxury meets science-based efficacy.

E A R T H B O U N D is an editorial photo project with renown international beauty photographer Bruce Soyez-Bernard, that explores the fashion and beauty of a future cosmic landscape, where each model embodies one of the 4 natural earthbound elements: ice, fire, wind, and earth. Inspired by science fiction and fantasy motifs, we used bold flashes of vibrant color, extreme contrasting textures, and a dark volcanic-inspired custom background to create these futuristic and ethereal images.

BurnDev is an award-winning software development start-up that makes productivity apps and Microsoft Office add-ons. The logo features a custom designed typeface that communicates technology and efficiency, while the flame icon represents innovation. Winner of the 2016 Microsoft-sponsored Devpost Hackathon.

Photographed by world-famous celebrity photographer Mark Mann, the Flashback Collection is an editorial fashion photo project that modernizes fashion and beauty trends of New York and London during the 1960's and 1970's. Shot in a New York City studio loft, we featured distinctive mid-century props and used a desaturated filter with a black vignette to capture a gritty, vintage feel. The over-sized look book featured here is styled like an art piece, with a cinematic horizontal format, a collaged page layout, and large expressive typography that perfectly blends the Bohemian and Disco eras. The printed book – packaged in a black-soft-touch portfolio gift case with metallic foil logo – also utilizes several unique off-set printing techniques such as spot gloss varnish, spot textured matte varnish, silver metallic ink, and over-printed blacks. The gift set also comes with double-sided glossy posters of each look, as well as a USB card loaded with videos and other project related content.